Whole Foods Market

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    "body": "LIGHTING UP EMOTIONS WITH COLOR",
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    "body": "Engagement Retail makes its debut in Manhattan with the opening of the first Daily Shop by Whole Foods Market, a global leader in organic food sales and part of Amazon’s Worldwide Grocery<br>Stores. Located in the heart of the Upper East Side, in Lenox Hill, this new concept store, born from the synergistic collaboration between Imoon and Schweitzer, is more than a retail venue – it’s an immersive environment where lighting and design combine to create a unique customer experience, aimed at enhancing consumer engagement.",
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    "body": "Imoon’s customized lighting design features high-definition LEDs and special optics that bring out the natural colors and quality of fresh products – a hallmark of Whole Foods Market’s offerings. In this cutting-edge format, lighting plays an active role in the store’s visual communication, drawing consumers’ attention to specific products and highlighting different areas of the store. From the fresh produce sections to aisles and checkout counters, Imoon’s advanced solutions stand out for their precision in beam angle, power, and color temperature, ensuring a lighting design with excellent performance both in terms of functionality and aesthetics. An emblematic example is the fresh produce section of the Daily Shop, strategically located at the entrance of the store, where Full Color LEDs have been installed to ensure accurate color rendering, delivering a “wow” factor that creates a memorable first impression. Designing the lighting presented unique challenges, including varied ceiling heights (13.5 feet, 11.5 feet, and 10 feet), a large skylight, expansive windows facing Third Avenue and a furniture layout that’s subject to change over time. To address these issues, Imoon focused on enhancing natural light through artificial lighting, adjusting light intensity and using high-efficiency reflectors to optimize distribution and minimize shadows. Moreover, the system’s electrified tracks form a modular grid, enabling the light sources to adapt to changing store layouts, creating a future-proof lighting system.<br><br>Among the various models installed, the Venere PRO and Krios Compact stand out: the Venere PRO is a next-generation projector, in the black version, offering a tilt range of up to 130° and 360° rotation, along with filters and accessories that diffuse light and minimize the glare effect, increasing visual comfort. Meanwhile, the Krios Compact, in the white version, boasts a minimal footprint and maximum efficiency, providing targeted accent lighting with exceptional brightness and vibrant colors.",
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