NUR HIER

Light and Brand Identity for NUR HIER
Location

Hamburg, Germania

Client

Nur Hier

Application

Food

Related products

KRIOS P PRO, ILIOS S

The restyling project of the NUR HIER bakery chain focuses on implementing a new brand identity aimed at conveying a cozy and familiar atmosphere to customers. In the context of the Hamburg store, the objective of the lighting project is to create an inviting and comfortable environment for consumers, utilizing three different products with specific designs and functionalities:
KRIOS recessed lights for general illumination: These recessed lights provide general illumination that helps create a bright and welcoming atmosphere throughout the store, ensuring optimal visibility for customers.

ILIOS pendants for the counter: ILIOS pendants are equipped with LEDs dedicated to chromatically enhancing the bread counter. This type of lighting aims to highlight the products displayed on the counter, thereby stimulating customers’ appetite and interest.

FROST cylinder for the consumption area: The FROST cylinder is used in the small consumption area and features a dual light source. The lower source is functional for illuminating the displayed food, ensuring a clear and sharp view of the offered products. The upper source illuminates the cylinder itself, creating a lantern effect that contributes to establishing a cozy and inviting atmosphere in the consumption area.

Through the combined use of these three lighting products with specific designs and functionalities, the project aims to create a positive sensory experience for customers, emphasizing the visual aspect and contributing to communicating the warm and familiar identity of the NUR HIER brand.

Related products

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