DI PIU’
A Discount Evolving Into a Supermarket
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Location
Livorno, Italy
Client
Di Più
Application
Food
Related products
VENERE PRO P, MAXI P, DART NUMBER, OPEN DISTRIBUTION, CICLOPICA, SPEKTRE
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For the Rosignano Marittimo store, DI PIU’ aimed to create an innovative shop with a coordinated and effective interior image, relying on Imoon for the lighting.
The innovation in the commercial layout is immediately noticeable upon entering the store, which welcomes customers with a dedicated fresh produce area offering a full assortment depth.
Two solutions are combined for the display cases and fresh products: the Maxi, a high-tech design fixture, illuminates the walkways with soft, diffused, and even light. The Venere Pro P, on the other hand, provides sharp accent lighting to highlight selected areas, using special LEDs dedicated to different fresh product categories, the lighting elevates the products to the role of true protagonists, thanks to the most advanced technology for Food Retail.
The lighting system is installed on an electrified track, allowing the configuration of the fixtures to be modified at any time according to the presentation needs of the merchandise
The innovation in the commercial layout is immediately noticeable upon entering the store, which welcomes customers with a dedicated fresh produce area offering a full assortment depth.
Two solutions are combined for the display cases and fresh products: the Maxi, a high-tech design fixture, illuminates the walkways with soft, diffused, and even light. The Venere Pro P, on the other hand, provides sharp accent lighting to highlight selected areas, using special LEDs dedicated to different fresh product categories, the lighting elevates the products to the role of true protagonists, thanks to the most advanced technology for Food Retail.
The lighting system is installed on an electrified track, allowing the configuration of the fixtures to be modified at any time according to the presentation needs of the merchandise
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Another distinctive element that always accompanies the department is the illuminated letters, Font Light, which identify the supermarket areas and help guide customer flow.
For the aisles and shelving, linear lighting was chosen with the Basic System LED model, in the OPEN version, skillfully used to precisely calibrate the light beam.
The project is completed with two products from the 'Design by Makris' family, which combine Imoon technology with design, integrating harmoniously into the environment and giving it a distinctive character.
At the bar counter, a cylindrical suspension, Ciclopica, and at the checkouts, Dart Number, customized with the store’s logo, a dedicated suspension featuring a backlit numerical section to indicate whether the checkout is open or closed—a single product that fulfills aesthetic, brand recognition, and functional requirements for identifying the checkout and its status
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Related products
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Do you have a project to complete?
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